Published in: فصلنامه بین المللی وب پژوهی، دوره: 1، شماره: 2
COI code: JR_IJWR-1-2_004
Paper Language: English
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Authors Investigating the Effect of Website Quality on Trader s Responses in E-Financial Services of Stock BrokerageYaghob Fatahi - young research club
Seyedeh Safieh Moosavi Bideleh - Razi University
Abstract:The convergence of the stock market and the Internet has created new marketing channels in the e-commerce and stock market brokerage industry. Given the fact that the brokerage industry is customer-oriented, the principal challenge for firms active in this industry is attracting and maintaining customers and traders. This study aimed to assess the impact of the quality of financial service provider websites on customer responses among brokerages. The conceptual framework was developed Based on the S-O-R paradigm so that, corporate reputation and perceived value used as the mediator factors. This research adopted a questionnaire survey. All factors were measured with multiple items. The conceptual model was tested using PLS-SEM and Smart PLS software. Findings show that website quality is a determinant factor in predicting customer responses. The impact of website quality directly on customer perceived value and corporate reputation was significant. Also, corporate reputation and perceived value have a positive and significant impact on purchase intention and word-of-mouth. The Sobel test results, at 95% confidence level, accepted the indirect impact of website quality on word-of-mouth and the purchase intention, taking into account the mediating role of corporate reputation and perceived value. In general, this research developed a proposed framework on the role of website quality on customer and trader behaviour in the brokerage industry
Keywords:E-finance, Website quality, Trader’s response, perceived value, corporate reputation, WOM, Purchase Intention, SOR Paradigm
COI code: JR_IJWR-1-2_004
how to cite to this paper:If you want to refer to this article in your research, you can easily use the following in the resources and references section:
Fatahi, Yaghob & Seyedeh Safieh Moosavi Bideleh, 2018, Investigating the Effect of Website Quality on Trader s Responses in E-Financial Services of Stock Brokerage, International Journal of Web Research 1 (2), https://www.civilica.com/Paper-JR_IJWR-JR_IJWR-1-2_004.htmlInside the text, wherever referred to or an achievement of this article is mentioned, after mentioning the article, inside the parental, the following specifications are written.
First Time: (Fatahi, Yaghob & Seyedeh Safieh Moosavi Bideleh, 2018)
Second and more: (Fatahi & Moosavi Bideleh, 2018)
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