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The role of innovation and technology management in the success of business brands

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Year: 2017
Paper Language: English

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Authors The role of innovation and technology management in the success of business brands

  Masoud Gharakhani Dehsorkhi - MBA Student, Kharazmi University, Tehran, Iran
  Morteza Malmiri - Young Researchers and Elite Club، Tuyserkan Branch, Islamic Azad University, Tuyserkan, Iran


The brand credibility of manufacturing and service companies is one of the most important factors for commercial success in advancing the business goals of manufacturing and service companies and is one of the most important factors in corporate business crediting, application and management of technology and new ideas in business and services. Therefore, this research has been designed to examine the role of the management of innovation and technology in the success of business brands. For this purpose, library and vector scanning techniques were used to collect the most up-to-date and reliable sources of research. In this way, out of all available external and internal research available from the most important internal and external indexing databases related to our study, 9


business brand, management of innovation and technology, business accreditation, technology

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Gharakhani Dehsorkhi, Masoud & Morteza Malmiri, 2017, The role of innovation and technology management in the success of business brands, 2nd international conference on new paradigms and organizational management, business intelligence, تهران , دبيرخانه دايمي كنفرانس, دانشگاه تهران, the text, wherever referred to or an achievement of this article is mentioned, after mentioning the article, inside the parental, the following specifications are written.
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The University/Research Center Information:
Type: state university
Paper No.: 8942
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