Integrating Three-Stages of Supply, Production and Distribution in the Product Life Cycle and Examiningthe Effectiveness of each of these Factors on the Organizational Performance

Integration is a fundamental concept at supply chain where supply raw material,integrated production and distribution operations are delivered from suppliers tomanufacturers in the product life cycle. From the classical approach, it plansseparately and generally it wasn’t considered a high-impact credit factor. Separateplanning lead to increasing costs. At integrated approaches the planning process to besolved in mathematics-based method. In today s competitive world, raising concern toimprove organizational performance has a special position, in this study we attemptedto analyze impacting external factors on organizational performance. This researchconsists of two stages, at the first stage through questionnaire, we try to extract thefactors affecting on organizational performance. Then by statically analysis,hypotheses based on conceptual model is evaluated. At the second phase of thisresearch we represent a mathematical integrated model and solve it by real worlddata.

Keywords:

Supply Chain , Integration , Supply , Production and Distribution , Product Life Cycle , Organizational Performance , Mathematical Integrated Model