Evaluation the criteria affecting Visual environment quality loss and good principles design (Case study: Mashhad, part of Imam Khomeini Street)

Now mostly cities with visual pollution problem are facing in the streets and public spaces. Streets that in terms of visual are disturbance and they should be enjoying the good principles of design and visual arts and attention to elements such as color, light, symbols and signs are bookkeeping. Purpose of this study, presented the principles and design qualities to improve the visual quality of the environment a commercial street is in the site specific conditions And prevent the development of visual pollution and presented guidelines and recommendations related to this issue is. Therefore current status the part Imam Khomeini Street of Mashhad, in the form of comfort visual components were investigated and evaluated. In order to achieve the research objectives, using the Sequence classification method we have select the best sequence. The results indicate that Imam Khomeini Street as historic and memorable pivotal in the minds of most of the audience space, requires a review of landscape and Wall Street. To be all the time, as exponent identity and legibility of space to function. In this research a different approach to light, colors, symbols and elements in space, as a component of visual comfort, we try to appropriate response to the dynamism and excitement of space to achieve and also to create a new design. So in the end, based on the results and regarding the objectives and policies proposed, We Presentation recommendations in order to improving the perceptual, physical and aesthetic quality of the environment To enhance visual perception, improvement in environmental quality increased and sustained is achieved.

Keywords:

quality of the environment , the components of visual comfort , visual pollution , sustainability , aesthetics