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The Analysis of Sociolinguistic Landscape of Commercial Shop Signs in Ahvaz

Credit to Download: 1 | Page Numbers 11 | Abstract Views: 357
Year: 2015
COI code: ELSCONF03_046
Paper Language: English

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Authors The Analysis of Sociolinguistic Landscape of Commercial Shop Signs in Ahvaz

  Ali Bardideh - Lecturer at Academic Center of Education, Culture and Research (ACECR),Khuzestan Branch, Iran
  Anahita Bordbar - SAMA Technical and Vocational Training College, Islamic Azad University, Ahvaz Branch, Ahvaz, Iran


Used as a highly effective promotional medium; shop signs and graphics are essential to all businesses which are visible to pedestrians and the public. They can make a lasting first impression and can easily turn a passerby in to a customer. The goal of a commercial shop sign is to provide an easy to recognize and remember name that evokes a positive response in consumers. In different area of a country, commercial shop signs, reflects somehow, the cultural and historical background of residence of that city or the owners' beliefs. They fit the concepts, can be pronounced easily and are durable and elastic across time, cultures and categories. In the present study, the linguistic landscape will be established as a field of sociolinguistic inquiry. The focus will be on one aspect of urban language contact on written medium: the language of Iranian shop signs. The broad objective is to investigate the current status of foreign in relation and in contrast with Farsi. In order to do this research, 210 commercial shop signs were gathered by means of observation and taking pictures. Then they will be divided into different groups based on functional and semantic viewpoint


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COI code: ELSCONF03_046

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Bardideh, Ali & Anahita Bordbar, 2015, The Analysis of Sociolinguistic Landscape of Commercial Shop Signs in Ahvaz, 3rd National Applied Research Conference on English Language Studies, تهران, موسسه آموزش عالي نيكان, the text, wherever referred to or an achievement of this article is mentioned, after mentioning the article, inside the parental, the following specifications are written.
First Time: (Bardideh, Ali & Anahita Bordbar, 2015)
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The University/Research Center Information:
Type: Research Center
Paper No.: 5293
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