Published in: 2nd International Management and Business Conference
COI code: ICMBTU02_382
Paper Language: English
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Authors The effect of perceived market orientation in the higher education sector Case of University of TabrizSeyed Samad Hosseini - Assistant professor, University of Tabriz
Mahyar Jalaei - MA Candidate of MBA-Strategy, University of Tabriz
Atefeh Rezazadeh - MA candidate of MBA-Entrepreneurship, University of Tabriz
Majid Fathi - MBA graduated, University of Tabriz
Abstract:In this paper we examine the relationship between perceived market orientation,satisfaction, loyalty and post-enrolment communication behavior in higher education sector. Wehave collected 376 completed questionnaires from students of University of Tabriz. We foundthat perceived market orientation is significantly related to satisfaction, loyalty and postenrolmentcommunication behavior. Also the mediating role of satisfaction between perceivedmarket orientation, loyalty and post-enrolment behavior has been proved.
Keywords:Market Orientation, Satisfaction, loyalty, Educational services, WOM
COI code: ICMBTU02_382
how to cite to this paper:If you want to refer to this article in your research, you can easily use the following in the resources and references section:
Hosseini, Seyed Samad; Mahyar Jalaei; Atefeh Rezazadeh & Majid Fathi, 2018, The effect of perceived market orientation in the higher education sector Case of University of Tabriz, 2nd International Management and Business Conference, تبریز, گروه مدیریت دانشگاه تبریز, https://www.civilica.com/Paper-ICMBTU02-ICMBTU02_382.htmlInside the text, wherever referred to or an achievement of this article is mentioned, after mentioning the article, inside the parental, the following specifications are written.
First Time: (Hosseini, Seyed Samad; Mahyar Jalaei; Atefeh Rezazadeh & Majid Fathi, 2018)
Second and more: (Hosseini; Jalaei; Rezazadeh & Fathi, 2018)
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The University/Research Center Information:
Type: state university
Paper No.: 17376
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