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The effect of perceived market orientation in the higher education sector Case of University of Tabriz

Credit to Download: 1 | Page Numbers 12 | Abstract Views: 83
Year: 2018
COI code: ICMBTU02_382
Paper Language: English

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Authors The effect of perceived market orientation in the higher education sector Case of University of Tabriz

  Seyed Samad Hosseini - Assistant professor, University of Tabriz
  Mahyar Jalaei - MA Candidate of MBA-Strategy, University of Tabriz
  Atefeh Rezazadeh - MA candidate of MBA-Entrepreneurship, University of Tabriz
  Majid Fathi - MBA graduated, University of Tabriz

Abstract:

In this paper we examine the relationship between perceived market orientation,satisfaction, loyalty and post-enrolment communication behavior in higher education sector. Wehave collected 376 completed questionnaires from students of University of Tabriz. We foundthat perceived market orientation is significantly related to satisfaction, loyalty and postenrolmentcommunication behavior. Also the mediating role of satisfaction between perceivedmarket orientation, loyalty and post-enrolment behavior has been proved.

Keywords:

Market Orientation, Satisfaction, loyalty, Educational services, WOM

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COI code: ICMBTU02_382

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Hosseini, Seyed Samad; Mahyar Jalaei; Atefeh Rezazadeh & Majid Fathi, 2018, The effect of perceived market orientation in the higher education sector Case of University of Tabriz, 2nd International Management and Business Conference, تبریز, گروه مدیریت دانشگاه تبریز, https://www.civilica.com/Paper-ICMBTU02-ICMBTU02_382.htmlInside the text, wherever referred to or an achievement of this article is mentioned, after mentioning the article, inside the parental, the following specifications are written.
First Time: (Hosseini, Seyed Samad; Mahyar Jalaei; Atefeh Rezazadeh & Majid Fathi, 2018)
Second and more: (Hosseini; Jalaei; Rezazadeh & Fathi, 2018)
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Type: state university
Paper No.: 17376
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