Formulating, Evaluating & Prioritizing a Production Company Strategies Using Hybrid FUZZYTOPSIS-SWOT Model (Case study: Tehran PAK Dairy Company)

Publish Year: 1394
نوع سند: مقاله کنفرانسی
زبان: English
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ICOAC01_107

تاریخ نمایه سازی: 9 مرداد 1395

Abstract:

To formulate and prioritize PAK Dairy Company strategies is of the objectives the current study pursues. Since so far in food industries, such studies have been rarely done, efforts have been made in this research to identify and prioritize PAK Dairy Company related strategies to provide a theme for the senior decision makers of this organization. In this research, first off the organization's external environment related Strengths, Weaknesses, Opportunities andThreats as SWOT model will be identified via interviewing, counseling and being directed by PAK Company middle and senior managers and at last, this company's strategies will beformulated. Finally, the factors influencing these strategies will be outlined. Then byacquiring the decision makers' ideas about the significance of the strategies and their influencing factors, we get the chance to solve the problem. Regarding the point that all theindices as qualitative have been chosen based on the middle and senior managers' opinions, thus we've applied FUZZYTOPSIS model. In this research, it has been tried to consider the decision makers' ideas very influencing in the computations because apart from the statisticsand technical data of the production, financial, accounting and etc., the most critical parameter in decision making problems is the decision makers' opinions, then linguistic variables havebeen used to outline the strategies importance and their influencing factors. Ultimately,having solved FUZZYTOPSIS model, all the strategies are prioritized and their results indicate each strategy's implementation priority and necessity given its influencing factors.

Authors

Shahin Bahremand

Master in Industrial Management, Operations Research Orientation Department of Accounting and Management, Firoozkooh Branch, Islamic Azad University, Firoozkooh, Iran

Yousef Nejatbakhsh

Assistant Professor, Department of Mathematics, Firoozkooh Branch, Islamic Azad University

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