Formulating PAK Dairy Company Strategies Using SWOT Model and Prioritizing Strategies by QSPM and FUZZYTOPSIS model

Formulating the PAK Dairy strategies by using SWOT model and prioritizing the strategies by QSPM andFUZZYTOPSIS model is of the objectives the current study pursues. Since so far in food industries, suchstudies have been rarely done, efforts have been made in this research to identify and prioritize PAK DairyCompany related strategies to provide a theme for the senior decision makers of this organization. In thisresearch, first off the organization's external environment related Strengths, Weaknesses, Opportunities andThreats as SWOT model will be identified via interviewing, counseling and being directed by PAK Companymiddle and senior managers and at last, this company's strategies will be formulated. Finally, the factorsinfluencing these strategies will be outlined. In the next step by using SPACE matrix we identify the strategicposition of PAK Company and then the strategies by using QSPM matrix will be prioritized. In this step byusing FUZZYTOPSIS model, the strategies will be prioritized. Then by acquiring the decision makers' ideasabout the significance of the strategies and their influencing factors, we get the chance to solve the problem.Regarding the point that all the indices as qualitative have been chosen based on the middle and seniormanagers' opinions, thus we've applied FUZZYTOPSIS model. In this research, it has been tried to considerthe decision makers' ideas very influencing in the computations because apart from the statistics and technicaldata of the production, financial, accounting and etc., the most critical parameter in decision making problemsis the decision makers' opinions, then linguistic variables have been used to outline the strategies importanceand their influencing factors. Ultimately, having solved FUZZYTOPSIS model, all the strategies are prioritizedand their results indicate each strategy's implementation priority and necessity given its influencing factors.

Keywords:

strategic analysis , SWOT model , fuzzy logic , FUZZYTOPSIS model , PAK Dairy Company1 Corresponding