The use of SWOT analysis and analytical network process for strategy selection: The case of an ISP firm in Tehran Province
Publish Year: 1397
نوع سند: مقاله کنفرانسی
زبان: English
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شناسه ملی سند علمی:
IDS03_105
تاریخ نمایه سازی: 31 اردیبهشت 1398
Abstract:
The decision-making process in Internet Service Providers (ISPs) is largely determined by the internal and external factors. These factors, in turn, influence the success of the firm. The present study employs the SWOT analysis to identify the factors influencing the viability of the ISP firms anduses ANP to estimate the relative importance of individual factors and sub-factors of SWOT. As well, the interdependence among factors and among sub-factors of SWOT is considered. The best strategy for the selected ISP firm is identified by the importance index of the super matrix as to be standardizing the infrastructure and the application of information and communication technology across the firm . Consequently, the research integrates the SWOT and ANP techniques which can greatly help strategic planners choose the best strategy for accomplishing the goals of the firm.
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Authors
Mohsen Vaez-Ghasemi
Department of Mathematics, Rasht Branch, Islamic Azad University, Rasht, Iran
Mohsen Shafieyan
Ph.D. Candidate in Industrial Management, Department of Industrial management, Islamic Azad University, Rasht, Iran
Zohreh Moghaddas
Department of Mathematics, Qazvin Branch, Islamic Azad University, Qazvin, Iran
Tara Nikandam
Ph.D. Candidate in Industrial Management, Department of Industrial management, Islamic Azad University, Rasht, Iran.