Applying GTMA method with Entropy Weight for Strategy Ranking

Choosing among strategic alternatives is usually a difficult task. Managers encounter this difficulty because they lack perfect foresight. They must choose a strategytoday, whose success depends on future conditions, without knowing exactly what the future looks like. The purpose ofthis paper is applying a new integrated method for StrategyRanking. Proposed approach is based on Shannon's Entropy and GTMA (graph theory and matrix approach) methods.Shannon' s Entropy method is used in dete•·mining the weights of the criteria by decision makers and then rankingof Strategies are determined by GTMA method. Anumerical example demonstrates the application of the proposed method

Keywords:

strategy ranking , graph theory and matrix approach , entropy