The Effects of Strategic Orientation and Firm Competencies on Export Performance

This study aims to investigate the effects of the dimensions of strategic orientation including market orientation, entrepreneurial orientation and technology orientation on innovation capability, and the effects of innovation capability and firm competencies dimensions including production competencies, marketing and sales competencies and informational competencies on export performance. In this study, leading production companies in Isfahan Iran, was considered as the study population. A questionnaires was used to gather information which was distributed among 50 of managers and experts of marketing, sales and foreign trade divisions of those companies. The questionnaire is a complex of standard available questionnaires for such variables employing the opinions of professors and advisors in the field. Finally, Smart PLS software was used for data analysis and to test the study hypotheses. The results show that market orientation, entrepreneurial orientation and technology orientation are positively related in innovation capabilities. In addition, Innovation capability confirmed to have straight effect on export performance. Finally, production competencies, marketing and sales competencies and informational competencies confirmed to have positive effect on export performance.

Keywords:

Strategic orientation , firm competencies , innovation capability , export performance