Investigating Big Data Marketing in Ecommerce
Publish place: 8th International Conference on Information Technology, Computer and Telecommunication
Publish Year: 1398
نوع سند: مقاله کنفرانسی
زبان: English
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شناسه ملی سند علمی:
ITCT08_050
تاریخ نمایه سازی: 3 اردیبهشت 1399
Abstract:
Today big data is an organization s most valuable asset and marketing knowledge can be gained by analyzing it. When leading big data firms, such as Google, Amazon and Wal-Mart, gain insights from big data analytics in order to gain competitive advantage in marketing and other fields. The main purpose of this article is to provide a comprehensive overview of Big Data and marketing as well as future research strategies. The study also proposes a theory to provide better marketing strategies for product promotion and to gain greater insight into business decision making for Big Data policy. In this study, the categorized article template was used based on two main categories, the reference articles were searched from the target database, and by applying specific filters, ten articles were studied.
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Authors
Mansoureh Zare
Department of Information Technology and Computer Engineering, Sabzevar Branch, Islamic Azad University, Sabzevar, Iran
Hassan Shakeri
Department of Computer and Information Technology Engineering, Mashhad branch, Islamic Azad University, Mashhad, Iran.
Roya Mahmoudi
Department of Information Technology and Computer Engineering, Sabzevar Branch, Islamic Azad University, Sabzevar, Iran