Investigating the Relationship between Gender and Perception of Environment and Its Effect on Design from Gestalt Perspective

Human communication and interaction with architectural spaces need unders tanding andinformation from their surroundings. Since there is a difference between males and females attitudes towards the universe, their priorities lie in unders tanding the environment as well as the process of perceiving and recognizing them. This s tudy aims to inves tigate the relationship between space perception based on gender and its effect on architecture design, which could be identified by recognizing gender s components and unders tanding the perceptions of peripheral people, which decline the difference between perceptions of both genders. Accordingly, this articles tudies the factors affecting the formation of the relationship between gender and perception and the components of perception based on Ges talt s theory and its impact on design quality. The research method used in this paper is a descriptive-analytical method with a visual image ques tionnaire and data collection was conducted through librarydocumentarys tudies of literature review and field s tudies. The population under s tudy in this research is Samarkand Commercial Complex located in Dis trict 5 of Tehran, among which 217 people were examined using Morgan table. Finally, the obtained data were analyzed using SPSS software and considered by inferential and comparativeanalysis method and the ques tions’ results are identified in the tables. The results show that gender-based perception is that both men and women are in one s perceived desirability, experience, symbiosis and aggregation , however in the perception of other elements of Ges talt, which are known as role and background, common area, common result, similarity, and the proximity is different.

Keywords:

Perception , Gender , Business , Gestalt Psychology