Identifying and Ranking Supply Chain Management Damages Using Analytic Network Process (FMCG Case Study)

Supply chain management is a set of used methods for the efficient integration of suppliers, manufacturers, warehouses, and sellers to respond to customer requirements in order to reduce system costs and distribute products at a right place and right time. This study aims to identify and rank the supply chain damages using the analytic network process as a practical case in a fast-moving consumer goods (FMCG-food industry) company. Firstly, the supply chain damages are explored according to the literature review. In the next step, the most important damages are identified into four clusters of supply: supply, production, distribution, and support. Then, the weights of each identifieddamage based on its effects on other damages are calculated by using the analytic network process approach. According to the results, the most important supply chain damages include logistics, distribution, competition, and changing market tastes. The obtained results can provide practical discussion and solutions for similar companies to improve their market share and ensure customer satisfaction.

Keywords:

Analytic network process , Supply chain , Damage , FMCG , Ranking