The Ranking Automotive Companies With Fuzzy Approach

This study intends to identify the influential factors which have an impact on the decision of people who want to buy cars manufactured by domestic or foreign companies. By identifying these factors,manufacturers can produce cars that satisfy the demands of customers and increase the shares ofthese manufacturers in the market. In this way, advertisements become more effective. This article describes a method by which the priorities of car-manufacturers are determined in a fuzzyenvironment. This article proposes a methodology which is based on a fuzzy analytical hierarchyprocess. This model includes 8 main criteria (indices) and the related sub-criteria (sub-indices). BMW, Mercedes Benz, DiyarKhodro and Pars Khodro were the four companies that were includedin this study. In order to rank the car-manufacturers, we propose a Fuzzy VlseKriterijumska I KompromisnoOptimizacijaResenje (FVIKOR) method. Moreover, in order to evaluate the criteria and calculate the weights of criteria, a FAHP is proposed.

Keywords:

Purchase , Fuzzy AHP , Fuzzy VIKOR , Multi Criteria Decision-Making , Customer‟s satisfaction