Evaluating strengths, weaknesses, opportunities and threats of company Niru Moharekeh to select the best strategy using Analytic Network Process

Strategy planning in Competitive markets is vital for the survival of organizations. To achieve this purpose, SWOT analysis is an appropriate tool to determine a fitting strategy for the organization. As in the strategic analysis of an organization, the effects of the inner and the outer world of the organization should be considered; the assumption of independency among the SWOT factors is not acceptable. Hence, in this paper we introduce an algorithm based on analytic network process that analyzes the dependency between factors to achieve an acceptable and appropriate analysis. For this purpose, the ANP method was found suitable for analysis. The use of this method provides reliable and closer to the real world results.