An Innovation Measurement Model Based on THIO Classification: An Automotive Case Study

Many criteria have been presented so far for innovation measurement. Presenting the relation between input and output of innovation, completing other criteria and achieving more comprehensive criteria has also been raised. What is of vital importance is the right utilization of these criteria towards measuring innovation. This paper seeks to present a model to measure innovation that, in addition to the simplicity of its perception and measurement method, has an adequate comprehensiveness. The analyses are undertaken through two real case studies in automotive industry in Iran. The results show that Saipa automotive company should concentrate on Info-ware, Orga-ware and Humanware while Iran-khodro automotive company needs to focus on Info-ware, Orga-ware and Techno-ware aspects to balance the innovation processes

Keywords:

THIO Model , Innovation measurement , Research and development , New Product development , Automobile industry