Effect of Customer Relationship Management (CRM) on Marketing Performance, a Case Study in Mellat Bank of Khorram-abad County

Publish Year: 1398
نوع سند: مقاله ژورنالی
زبان: English
View: 330

This Paper With 9 Page And PDF Format Ready To Download

  • Certificate
  • من نویسنده این مقاله هستم

استخراج به نرم افزارهای پژوهشی:

لینک ثابت به این Paper:

شناسه ملی سند علمی:

JR_UPAEI-8-3_008

تاریخ نمایه سازی: 1 دی 1398

Abstract:

Today with more competiveness of industries, markets, and working atmosphere in productive and service organizations, what is very important for maintaining clients present, for attracting new clients and as a result increasing growth of success in organizations is having a suitable relation with clients. Banks are among organizations which are not an exception. Nowadays, due to   increasing rate of banks privatization, it can be argued that significance of attracting clients for banks is more than every time. This  study  tried to investigate the effect of CRM on marketing performance in banking industry. The research method was applied and survey and descriptive. The sample were 5 branches from Mellat Banks across Khoram-abad County and their clients. There are 45 personnel in this branch and according to Morgan Table, the sample size was 40 people. Clients 1 example was considered to gather information. One questionnaire was designed for bank organization and another one was prepared for banks clients whose reliability and validity were approved. The results of the study indicates that CRM is ineffective on marketing performance.  

Authors

M. Goudarzi

Assistant Professor, Department of Management, University of Lorstan, Khorram Abad, Iran

S. Mossallami Aghili

MSc. Student of Marketing Management, University of Lorstan, Khorram Abad, Iran

Z. Mokhtary Tajeek

MSc. Student of Marketing Management, University of Lorstan, Khorram Abad, Iran

مراجع و منابع این Paper:

لیست زیر مراجع و منابع استفاده شده در این Paper را نمایش می دهد. این مراجع به صورت کاملا ماشینی و بر اساس هوش مصنوعی استخراج شده اند و لذا ممکن است دارای اشکالاتی باشند که به مرور زمان دقت استخراج این محتوا افزایش می یابد. مراجعی که مقالات مربوط به آنها در سیویلیکا نمایه شده و پیدا شده اند، به خود Paper لینک شده اند :
  • Abbot, J., Stone, M, Buttle, F. (2001). Customer Relationship Management ...
  • Agarwal, A., Harding. D., Schumacher., J.R. (2004). Organizing for CRM. ...
  • Amiri, E. (2009). Investigating quality of services of CRM and ...
  • Berry, L. (1983). Relationship Marketing. Emerging Perspectives on Services Marketing ...
  • Berus, A and Ken L. 2004. Client-orientation. (Mohammed Reza Jabary, ...
  • Boisvert, H. (2006). Building More Efficient Business. CMA magazine. 79(9). ...
  • Boyle, M.J. (2004). Using CRM Software Effectively . CPA Journal. ...
  • Elahi, Sh and Heydari, B. (2005). CRM. Tehran: Print Company ...
  • Esfandyani, M and Dagighi ASL, A, Esmaeili Ahangar Kolaei, A. ...
  • Gartner Group. (2001). CRM Economics: Figuring Out the ROI on ...
  • Hadizadeh Moghaddam and Ramin, Mehr, H. and Haj Moghani, R. ...
  • Hoffman, T., Kashmeri. S. (2000). Coddling The Customer .Computer World. ...
  • Jafarnejad, A and Shahaei, B. (2007). Organizational alacrity and fast ...
  • Ko, E., kim, SH., Kim, M., Woo, JY. (2007). Organizational ...
  • Malek Akhlagh, A and Rajabzadeh, E. (2011). Pure and fast ...
  • Mehrabi, J and Babaei Ahry M and Taati, M. (2010). ...
  • Peppers, D., Rogers, M., Dorf, B. (1999). Is your company ...
  • Sin, L.Y.M., Tse. A.C.B., Yim, F.H.K. (2005). CRM: conceptualization and ...
  • Taherpour Kalantari, H and Tayebi Tolou, A. (2010). The relation ...
  • Venous, D and Safaeian, M. (2004). Bank services marketing. Tehran: ...
  • نمایش کامل مراجع