A profit maximizing mathematical model for bundle pricing of remanufactured products

To the best of our knowledge, no one has studied the pricing problem of remanufactured products. To cover this field, in this research the problem is formulated as a mixed-integer nonlinear programming model tomaximize the revenue of a hybrid company that produces both new and remanufactured products, in acompetitive environment with heterogeneous consumer segments. The model is solved by exact methods in GAMS software, and by the help of sensitivity analysis, reaction of total firm’s revenue to the population of segments, introduction cost for bundles and involving competitors is studied

Keywords:

Bundle pricing , Remanufacturing , Reverse Supply chain , Mixed integer nonlinear programming