SERVQUAL and Model of Service Quality Gaps: A Framework for Determining and Prioritizing Critical Factors in Delivering Quality Services
Publish place: 4th International Conference on Quality Management
Publish Year: 1383
نوع سند: مقاله کنفرانسی
زبان: English
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شناسه ملی سند علمی:
QUALITYMANAGEMENT04_024
تاریخ نمایه سازی: 6 تیر 1391
Abstract:
Service firms like other organizations are realizing the significance of customer-centered philosophies and are turning to quality management approaches to help managing their businesses. This paper has started with the concept of service quality and has demonstrated the model of service quality gaps. SERVQUAL as an effective approach has been studied and its role in the analysis of the difference between customer expectations and perceptions has been highlighted with support of an example. Outcomes of the study outline the fact that although SERQUAL could close one of the important service quality gaps associated with external customer services, it could be extended to close other major gaps and therefore, it could be developed in order to be applied for internal customers, i.e. employees and service providers.
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Authors
Arash Shahin
Department of Management, University of Isfahan, Iran
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