Seyed Samad Hosseini - Assistant professor, University of Tabriz
Mahyar Jalaei - MA Candidate of MBA-Strategy, University of Tabriz
Atefeh Rezazadeh - MA candidate of MBA-Entrepreneurship, University of Tabriz
Majid Fathi - MBA graduated, University of Tabriz

In this paper we examine the relationship between perceived market orientation,satisfaction, loyalty and post-enrolment communication behavior in higher education sector. Wehave collected 376 completed questionnaires from students of University of Tabriz. We foundthat perceived market orientation is significantly related to satisfaction, loyalty and postenrolmentcommunication behavior. Also the mediating role of satisfaction between perceivedmarket orientation, loyalty and post-enrolment behavior has been proved.

Market Orientation, Satisfaction, loyalty, Educational services, WOM