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Hotel-restaurant quality of service on intention

عنوان مقاله: Hotel-restaurant quality of service on intention
شناسه ملی مقاله: MERC01_244
منتشر شده در اولین همایش ملی مدیریت با تاکید بر حمایت از کالا و خدمات ایرانی در سال 1397
مشخصات نویسندگان مقاله:

Rozbeh mirzaei - Associate professor of tourism department, university of Mazandaran-babolsar- Iran
Mehdi Ramezanzadeh Lasboyee - Associate professor of tourism department, university of Mazandaran-babolsar- Iran
Zahra Zolghadr - MA in tourism management in University of Mazandaran Babolsar-Iran

خلاصه مقاله:
This study developed a theoretical framework in which overall image and quality of service effect guests’ intentions to revisit a luxury hotel restaurant and visit other restaurants of the same hotel. Results of the structural analysis indicated that the research independent variable has positive influence on intention. Overall, our proposed theoretical framework was found to include sufficient power in predicting patrons’ intentions for luxury hotel restaurant products. Using this quantitative approach, our research objectives were wholly achieved.

صفحه اختصاصی مقاله و دریافت فایل کامل: https://civilica.com/doc/906230/