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The role of innovation and technology management in the success of business brands

عنوان مقاله: The role of innovation and technology management in the success of business brands
شناسه ملی مقاله: OICONFERENCE03_218
منتشر شده در کنفرانس سالانه پارادایم های نوین مدیریت در حوزه هوشمندی در سال 1396
مشخصات نویسندگان مقاله:

Masoud Gharakhani Dehsorkhi - MBA Student, Kharazmi University, Tehran, Iran
Morteza Malmiri - Young Researchers and Elite Club، Tuyserkan Branch, Islamic Azad University, Tuyserkan, Iran

خلاصه مقاله:
The brand credibility of manufacturing and service companies is one of the most important factors for commercial success in advancing the business goals of manufacturing and service companies and is one of the most important factors in corporate business crediting, application and management of technology and new ideas in business and services. Therefore, this research has been designed to examine the role of the management of innovation and technology in the success of business brands. For this purpose, library and vector scanning techniques were used to collect the most up-to-date and reliable sources of research. In this way, out of all available external and internal research available from the most important internal and external indexing databases related to our study, 9

کلمات کلیدی:
business brand, management of innovation and technology, business accreditation, technology

صفحه اختصاصی مقاله و دریافت فایل کامل: https://civilica.com/doc/637509/