APPLICATION OF 3R model in e-strategy assessment of internet banking -case study mellat bank
عنوان مقاله: APPLICATION OF 3R model in e-strategy assessment of internet banking -case study mellat bank
شناسه ملی مقاله: ICSM05_141
منتشر شده در پنجمین کنفرانس بین المللی مدیریت استراتژیک در سال 1389
شناسه ملی مقاله: ICSM05_141
منتشر شده در پنجمین کنفرانس بین المللی مدیریت استراتژیک در سال 1389
مشخصات نویسندگان مقاله:
zahra dashtakipour - MA,allameh tabatabaei university
خلاصه مقاله:
zahra dashtakipour - MA,allameh tabatabaei university
Commercial banking is undergoing rapid change, as the international economy expands and advances towards institutional and market completeness. A major force behind these developments is technology which is breaching geographical industrial and regulatory barriers, creating new products , services and market opportunities , and developing more information - and systems oriented business and management processes. a more efficient distribution channel will not bring sustainable strategic advantages. to compete effectively banks may need to embrace a new set of strategic priorities , based on the unbundling of banking services and processes and the deconstruction of the integrated banking model.
کلمات کلیدی: E-strategy, reach, richness, range, internet banking
صفحه اختصاصی مقاله و دریافت فایل کامل: https://civilica.com/doc/103031/