An Iterative Self-Improvement Service Launch Lifecycle for Mobile Value-added Services
Publish place: 1st Annual Mobile Vas Conference
Publish Year: 1389
نوع سند: مقاله کنفرانسی
زبان: English
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شناسه ملی سند علمی:
MOBILEVAS01_034
تاریخ نمایه سازی: 23 آبان 1389
Abstract:
This paper presents a comprehensive lifecycle to launch mobile value-added services. The proposed approach, which is grounded on an iterative, self-improvement, and incremental lifecycle, attempts to address the problem of mobile value-added services initiation steps from mobile network operators (MNO’s) or value-added service aggregators/providers points of view. The offered lifecycle is a novel approach that covers the entire service launch lifecycle including market survey, service definition, business case, service marketing, service provisioning, and service optimization. This research may shed light on the complex issue of service delivery and would offer solutions to service launching problems (planning, implementation, distribution, promotion, and operation) that are certain to emergence in the telecom society.
Keywords:
Value-added Service (VAS) , Mobile Network Operator (MNO) , Service Aggregator , Service Provider , Service Launch
Authors
Shahrouz Mohaghegh
Lecturer at University of Science and Culture & CTO of DML Company, Software Research and Development Department, DML, Iran,
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