Ali Reza Mooghali - PhD of Management, Shiraz Payam Noor University, Shiraz, Iran
Jafar Jahani - PhD of Educational Curriculum, Shiraz University, Shiraz, Iran
Narjes Al-sadat Nasabi - M.S. in Human Resource Management, Human Resource Management Department, Shiraz University of Medical Science, Shiraz, Iran

Without any doubt creativity is one of the most important characteristic that affects on all part of human life. Fast worldwide evolution in science, technology, industry and management and total values and standards oblige great and successful organizations and firms to put their aims and tendency with regard to creativity use. This research was aimed to study the rate of personal creativity and effective factors on its promotion in Shiraz University of Medical Sciences in 2008. This research was Descriptive. Statistical universe was 280 of personnel in 3 levels (managers, experts, employees) that selected on Stratified Random Sampling. Data was collected with Randcepp Creativity questionnaire. Finding detected creativity rate at the under-mediate level. So, we must pay specific attention to notice creativity and weighty factors on it.

creativity, creative organization, creative person, creative process