Innovation in market management by utilizing business intelligence: introducing proposed framework

In Today’s world, business organization needs to analyze market so that be able to stay stable in facing market variant changes and eventually to be able to handle market management. For this purpose, organization should update their business processes by utilizing modern technologies which this is called business intelligence (BI) . In this paper while introducing market management processes, significant necessity of innovation and creativity in these processes for competing in current global trading is discussed. Furthermore, BI definitions from different authors’ point of view and BI principles and characteristics is addressed. Then the proposed framework is introduced with consideration to variant dimensions and functions of BI to furnish organization characteristics toward acquiring BI approach and derived benefits from it in business trend. Business area development, progressive and goal-based presence in international environment, and organization efficiency increase are some of few key functions that is argued in continue. Purpose of this paper is introducing practical framework to help organizations in direction of their goals toward BI, which it caused they acquire correct and well-timed understanding from market condition.

Keywords:

market management , business intelligence (BI) , Innovation