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Data mining techniques for customer relationship management

عنوان مقاله: Data mining techniques for customer relationship management
شناسه ملی مقاله: ECMM03_005
منتشر شده در سومین کنفرانس بین المللی تحقیقات بین رشته ای در مهندسی برق، کامپیوتر، مکانیک و مکاترونیک در ایران و جهان اسلام در سال 1399
مشخصات نویسندگان مقاله:

farzin yaghmaee - roshde danesh University-Semnan
Mohammad davoodi - Ms.c student of roshde danesh University-Semnan

خلاصه مقاله:
With the world increasingly moving towards web use and the foundation of e-commerce based on the web and the Internet, data mining helps e-commerce managers communicate better with their customers across the web. With the expansion of jobs and the intense competition in the economic markets, customer relationship management has become an important issue for store managers and businesses.Purpose of this article: Readers of this article will learn about the importance of customer relationship management in today's business world and ways to use data mining to improve customer relationship management. Findings: This article introduces readers to data mining for customer relationship management and at the end of this article, the beneficial results of improving customer relationship management are discussed.

کلمات کلیدی:
Data Mining - relation management- customer- Business

صفحه اختصاصی مقاله و دریافت فایل کامل: https://civilica.com/doc/1119443/