Bibliometric overview since its foundation: Industrial marketing management

Industrial Marketing Management (IMM) is an outstanding journal in the field of business-to-business marketing. Bibliometric analysis This paper focuses on this journal, with an extensive bibliometric analysis of IMM from its foundation in 1971 to Indicators 2017, the last year analyzed in this study. It identifies, among others, the annual evolution of publications, the Industrial marketing most influential countries, the most relevant authors, the most prominent institutions supporting research, as WebVOS viewerof science wellso, thisas theresearchcitationsusesoftheIMMWebpapersof Sciencein majorCoremarketing,CollectionbutandalsoScopusother, businessdatabases, andandmanagementanalyzes ajournals.wide rangeTo do of bibliometric indicators, including the total number of publications and citations, citations per paper, the h-index, m-value and citation thresholds, and also develops a graphical analysis of the bibliographical material using the visualization of similarities (VOS) viewer software. Finally, by applying a cluster analysis by fractional accounting, this research identifies trends and proposes future topics and research lines, such as: trust, innovation, performance, relationship marketing, the future role of new technologies in industrial marketing research, online marketing and corporate image.

Keywords:

Bibliometric , overview , foundation , Industrial marketing management