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Title

The Innovation Roadmap and Value Creation for Information Goods Pricing as an Economic Commodity

Year: 1398
COI: JR_JIST-7-2_006
Language: EnglishView: 139
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Authors

Hekmat Adelnia Najafabadi - Department of Management, Najafabad branch, Islamic Azad University, Najafabad, Iran
Ahmadreza Shekarchizadeh - Department of Management, Najafabad branch, Islamic Azad University, Najafabad, Iran
Akbar Nabiollahi - Faculty of Computer Engineering, Najafabad branch, Islamic Azad University, Najafabad, Iran
Naser Khani - Department of Management, Najafabad branch, Islamic Azad University, Najafabad, Iran
Hamid Rastegari - Faculty of Computer Engineering, Najafabad branch, Islamic Azad University, Najafabad, Iran

Abstract:

Nowadays, most books and information resources or even movies and application programs are produced and reproduced as information goods. Regarding characteristics of information goods, its cost structure and market, the usual and traditional pricing methods for such commodity are not useful and the information goods pricing has undergone innovative approaches. The purpose of product pricing is to find an optimal spot for maximizing manufacturers' profits and consumers' desirability. Undoubtedly, in order to achieve this goal, it is necessary to adopt appropriate strategies and implement innovative strategies. Innovative strategies and tactics reflect the analysis of market share, customer behavior change, pattern of cost, customer preferences, quick response to customer needs, market forecast, appropriate response to market changes, customer retention, discovery of their specific requirements, cost reduction and customer satisfaction increase. In this research, ۳۲ papers have been selected among ۵۴۰ prestigious articles to create a canvas containing more than ۲۰ possible avenues for innovations in the field of information goods pricing, which can be used in the companies producing information goods, regardless of their size, nationality, and type of information goods they produce. Introduction of some key ideas on how to increase both profits and customer satisfaction and also three open issues for future research in the field of information goods pricing is one of the achievements of this research.

Keywords:

Innovation; Pricing; Information goods; Customer satisfaction

Paper COI Code

This Paper COI Code is JR_JIST-7-2_006. Also You can use the following address to link to this article. This link is permanent and is used as an article registration confirmation in the Civilica reference:

https://civilica.com/doc/1142414/

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Adelnia Najafabadi, Hekmat and Shekarchizadeh, Ahmadreza and Nabiollahi, Akbar and Khani, Naser and Rastegari, Hamid,1398,The Innovation Roadmap and Value Creation for Information Goods Pricing as an Economic Commodity,https://civilica.com/doc/1142414

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Scientometrics

The specifications of the publisher center of this Paper are as follows:
Type of center: Azad University
Paper count: 9,422
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