Two-Player Continuous Game Theory for Product Portfolio Management in a Competitive Manufacturing Market

Todays, the variety of new products will raise the competition between manufacturers. Product portfolio management (PPM) as a suitable tool can influence the customer’s taste and increase the profit of firms. In this paper, the factors of PPM, production planning and a two-player continuous game theory are considered simultaneously. Some constraints are also assumed such as the availability of raw materials and the demand of each product based on some criteria. Two firms have same offered products and compete with each other. The relationships between two producers will be modeled by a non-zero two- player game. A numerical example is presented too. The proposed model is single period that the inventory is equal to zero in the start and finish of period. The objective functions show the profit of products and the constraints are included the utility of products for each customer, the marketchr('39')s share as a function of the probability of customer selection for each section, the type of distribution function for sale quantity, the accessible quantity of the sum of used materials by two producers and etc. The results shows that demand changing effects on the profit of two players, but effects more on the second player. Also the sale price changing effects on the profit of two players, but effects more on the first player. The obtained data shows that if extra sale price increase the profit of first player will increase while the profit of second player is constant approximately.

Keywords:

Game Theory , Product Portfolio Management (PPM) , Bi Objective Programming