Strategic Planning for Supply Chain of Health Tourism in Iran: Razavi Hospital
Publish place: Razavi International Journal of Medicine، Vol: 9، Issue: 2
Publish Year: 1400
نوع سند: مقاله ژورنالی
زبان: English
View: 262
This Paper With 13 Page And PDF Format Ready To Download
- Certificate
- من نویسنده این مقاله هستم
استخراج به نرم افزارهای پژوهشی:
شناسه ملی سند علمی:
JR_RIJO-9-2_005
تاریخ نمایه سازی: 17 خرداد 1400
Abstract:
abstract Given the importance of health tourism in Iran and the body of problems surrounding the implementation of health tourism along with the challenges of attracting tourism in Iran, after an analysis of the external environment based on PESTEL and PORTER methods and internal environment based on performance indicators and EFQM method, along with an analysis of high-level documents and stakeholders, we determined to formulate a strategy of health tourism supply chain in Razavi hospital of Mashhad in through an experimental study. Strategies were developed using SWOT matrix are based on comments and views of health tourism experts. They were then prioritized by QSPM matrix and following the implementation of strategies, strategic objectives and indicators were determined as a balanced scorecard. The results suggest that the use of above techniques can contribute to health tourism industry. Keywords: health tourism supply chain, health tourism, strategy, strategic objective, PORTER, PESTEL, EFQM, BSC SWOT, KAPLAN, NORTON & QSPM
Keywords:
Authors
Zahra Mojaradi
Department of Industrial Engineering, Islamic Azad University, Electronic Branch, Tehran, Iran
Ali Bozorgi-Amiri
Assistant Professor, School of Industrial Engineering, College of Engineering, University of Tehran
Saeed Hashemzadeh
PHD in Business Management,Head of Health Tourism Office
مراجع و منابع این Paper:
لیست زیر مراجع و منابع استفاده شده در این Paper را نمایش می دهد. این مراجع به صورت کاملا ماشینی و بر اساس هوش مصنوعی استخراج شده اند و لذا ممکن است دارای اشکالاتی باشند که به مرور زمان دقت استخراج این محتوا افزایش می یابد. مراجعی که مقالات مربوط به آنها در سیویلیکا نمایه شده و پیدا شده اند، به خود Paper لینک شده اند :