Integration of Corporate Social Responsibility into Balanced Scorecard (Case Study in Water and Wastewater Companies)

Balanced scorecard and corporate social responsibility are two comprehensive business models that investigated in many fields and researches. In the present paper, three major dimensions of corporate social responsibility integrated to standard balance scorecard components. This research is based on the case of water and wastewater companies in Iran to assess both internal and external performance. In order to measure financial outcomes, ten indices were selected and for customers, internal processes and learning and growth perspectives, three types questionnaires were designed. After collecting all financial and nonfinancial data, grey relational analysis which is one the multiple attribute decision making techniques (MADM) used to process data and rank firms. Furthermore, Shannon entropy used to calculate the indices relative weights. Results show that Isfahan with ۰.۸۲۹ and Alborz with ۰.۴۶۳ have the highest and lowest ranks respectively. Finally, some recommendations are presented to enhance the performance of water and wastewater companies. In addition, the proposed approach is suggested to implement in other industries and fields in both public and private sectors in order to develop the comprehensive approach and empirical support in terms of sustainable performance.

Keywords:

Balanced Scorecard , Corporate Social Responsibility , Grey Relational Analysis , Water and Wastewater Companies