Ranking automotive companies from the perspective of purchasing c riteria with a fuzzy approach

This study intends to identify the influential factors which have an impact on the decision ofpeople who want to buy cars manufactured by domestic or foreign companies. By identifyingthese factors, manufacturers can produce cars that satisfy the demands of customers andincrease the shares of these manufacturers in the market. In this way, advertisements becomemore effective. This article describes a method by which the priorities of car-manufacturersare determined in a fuzzy environment. This article proposes a methodology which is basedon a fuzzy analytical hierarchy process. This model includes ۸ main criteria (indices) and therelated sub-criteria (sub-indices). Hyundai, Kia Motors, Iran Khodro, and Saipa were the fourcompanies that were included in this study.In order to rank the car-manufacturers, we propose a Fuzzy VlseKriterijumska IKompromisno Optimizacija Resenje (FVIKOR) method. Moreover, in order to evaluate thecriteria and calculate the weights of criteria, a FAHP is proposed.

Keywords:

Purchase , Fuzzy AHP , Fuzzy VIKOR , Multi Criteria Decision-Making , Customer’s satisfaction