Solale Sadeghi - PHD Student, Islamic Azad University, Central Tehran Branch, Department of management, Tehran, Iran
VahidReza Mirabi - Associate Professor, Islamic Azad University, Central Tehran Branch, Department of management, Tehran, Iran

This study intends to evaluate the role of export components entry to regional markets in developing the nationalbrand. At first, the purpose of this study is to identify the export effective critical variables to enter regionalmarkets. Finally, the impact of these variables on the development of national brand will be evaluated.Descriptive research is used as the research method, and in terms of survey, a method is descriptive - working.The requiring data have been gathered using questionnaire. The reliability of the questionnaire was approvedwith ۰.۸۷ Cronbach’s alpha for export components and ۰.۷۵ for brand development. Content validity wasapproved by several professors and experts. In this study, manufacturers and exporters of small and mediumcompanies (working in the Province of Tehran), were selected as the statistical society and finally ۲۵۰ sampleswere identified and using stratified random sampling, required data was collected. Data analysis was done usingmultiple regression and exploratory factor analysis. Consequently, seven factors: product development,government support, strategic direction, customer satisfaction, competitive pressure, the ability of theorganization, distribution strategies are effective factors to enter to the regional markets have been identified.Using multiple regression analysis tests, strategic orientation factors, competitive pressure and productdevelopment have the greatest impact on the development of the national brand.

National Brand, Small and Medium Companies, Export Components