Publisher of Iranian Journals and Conference Proceedings

Please waite ..
Publisher of Iranian Journals and Conference Proceedings
Login |Register |Help |عضویت کتابخانه ها
Paper
Title

Factors Affecting Patients' Preferences Based on the Mixing Factors of Marketing Services in Hospital Selection

Year: 1398
COI: JR_IJHS-5-4_003
Language: EnglishView: 83
This Paper With 5 Page And PDF Format Ready To Download

Buy and Download

با استفاده از پرداخت اینترنتی بسیار سریع و ساده می توانید اصل این Paper را که دارای 5 صفحه است به صورت فایل PDF در اختیار داشته باشید.
آدرس ایمیل خود را در کادر زیر وارد نمایید:

Authors

Mehdi Raadabadi - Student Scientific Research Center, Tehran University of Medical Sciences, Tehran, Iran
Fatemeh Pursharayati - Trauma Research Center, Shahid Sadoughi University of Medical Sciences, Yazd, Iran
Elaheh Askarzadeh - Research Center for Social Factors Affecting Health, Mashhad University of Medical Sciences, Mashhad, Iran
Seyed Masood Mousavi - Health Research Management and Health Economics Research Center, Tehran University of Medical Sciences, Tehran, Iran

Abstract:

Background: Today, the health care market has become a competitivemarket. Various factors affect the care of the hospital and the choice ofhospital by patients. The present study aimed to investigate the effectivefactors on patients' preferences based on the mixing factors ofmarketing services in hospital selection.Methods: This descriptive-analytic study was performed on ۳۰۰patients referred to educational hospitals in Iran in ۲۰۱۸. Theinstrument used was a researcher-made questionnaire include twosections (demographic and Patients' preferences questionnaire). Datawere analyzed using descriptive and analytical.Results: Among the ۷ components, the highest and the lowest mean andstandard deviation were related to staff (۱.۰۳ ± ۳.۸۹) and location(۱.۱۰ ± ۲.۹۶), respectively. The index value of the RMSEA for thecompiled model is equal to ۰.۰۵۹, the comparative fit index (CFI) is۰.۸۳۷ and the IFI index is ۰.۸۳۹. Employee component with acoefficient of ۱.۰۰ and price component with a coefficient of ۰.۷۲ hadthe highest and the least effective.Conclusions: Staff and physicians and hospital space have the greatestrole in attracting patients. Therefore, it is expected that the hospitalmanagement will make the essential planning, and by intervening in theprocess of work of physicians and staff.

Keywords:

Patient preferences , Mixed marketing , Marketing of health services , Hospital

Paper COI Code

This Paper COI Code is JR_IJHS-5-4_003. Also You can use the following address to link to this article. This link is permanent and is used as an article registration confirmation in the Civilica reference:

https://civilica.com/doc/1242033/

How to Cite to This Paper:

If you want to refer to this Paper in your research work, you can simply use the following phrase in the resources section:
Raadabadi, Mehdi and Pursharayati, Fatemeh and Askarzadeh, Elaheh and Mousavi, Seyed Masood,1398,Factors Affecting Patients' Preferences Based on the Mixing Factors of Marketing Services in Hospital Selection,https://civilica.com/doc/1242033

Research Info Management

Certificate | Report | من نویسنده این مقاله هستم

اطلاعات استنادی این Paper را به نرم افزارهای مدیریت اطلاعات علمی و استنادی ارسال نمایید و در تحقیقات خود از آن استفاده نمایید.

Scientometrics

The specifications of the publisher center of this Paper are as follows:
Type of center: علوم پزشکی
Paper count: 9,698
In the scientometrics section of CIVILICA, you can see the scientific ranking of the Iranian academic and research centers based on the statistics of indexed articles.

New Papers

Share this page

More information about COI

COI stands for "CIVILICA Object Identifier". COI is the unique code assigned to articles of Iranian conferences and journals when indexing on the CIVILICA citation database.

The COI is the national code of documents indexed in CIVILICA and is a unique and permanent code. it can always be cited and tracked and assumed as registration confirmation ID.

Support