Modern Management of Media Environment: Negative Effects for the Society of Today

The objective of this paper is analyzing information threats arising for the contemporary society during media globalization. Currently, the most important driver for media environment management is globalization processes. Methodological basis of the research is formed by the comparative law, systemic and structural, logical and semantic analysis. As the empirical basis of the research, secondary data of Russian and foreign researchers, statistical data of the state agencies were used. In the work, a number of methodological aspects of studying the media environment have been analyzed. Classification is given of information threats emerging in the media environment. The state management of the Russian Federation aimed at neutralizing any arising information threats is discussed. As the most important measure for countering the information threats, the authors suggest improving the level of education of media environment users both in the sphere of natural sciences and humanities. The results of the research are of interest for specialists dealing with problems of media environment management and globalization.

Keywords:

Media Environment Management , Globalization , Media Threats , Fake News , Information Confrontation