The Effect of Islamic Attributes of Destination, Experiential Values on Revisit Intention among Muslim Tourists: Model Testing on the Mediating Role of Satisfaction

Experiential value is a subjective and vibrant construct that differs among different customers and cultures. In relation to this, there is a need to understand Muslim tourists’ experiential values as halal tourism allows these tourists to fulfil religious requirements and obligations throughout their travels However, the dearth of information related to Muslim tourists’ experiential values prompted this paper to reveal events related to Muslim’s Halal tourism experiential values in order to ensure that Muslim tourists are met with Islamic attributes during their travels. This paper provides a systematic review of previous articles, books, and online news with specific focus on Muslim tourists’ experiential value, Islamic attributes and halal tourist destinations. The review findings suggest that tourists’ satisfaction is crucial in determining destination loyalty and the decision of revisiting certain destinations. Satisfaction should be used to assess performance of destinations’ products and services as Muslim tourists may take into account the availability of facilities tailored to cater their religious and personal needs but they will feel most satisfied when performance exceeds necessities.

Keywords:

Muslim tourists’ experiential values , Muslim tourists’ satisfaction , Islamic attributes of destination , halal tourism , revisit intention among Muslim tourists