Investigating the impact of Real-Time Marketing on the brands in social media networks

Market communications today, however, are not like they used to be. The marketing environment is crucially tough and the communication channels have changed dramatically over recent years. When a company is using RTM in their strategy they are responding to what is happening on the news on an instant basis and they are making sure they are the first ones to react. Internet and e-libraries has been our primary source of data, and we were collected from scientific journals, Thomson Reuter and Google Scholar databases. Key words that were used when finding scientific journals were real-time marketing, branding online, brand perception, social media, brand perception online, trends in new media, consumer behavior online. Books relevant to the research were acquired from the internet. Finally, by conceptualizing the foundations of successful RTM in social media, each factors has been discussed along with practical suggestions for future researchs.

Keywords:

Real-Time Marketing , Brands , Social media networks.