Identifying Shiraz Medical Tourism Business Cluster

The strategic location of Shiraz and its potential to provide up-to-date medical services have transformed this city into a medical tourism hub in the south of Iran. Every year a significant number of medical tourists travel to Shiraz for receiving medical treatments. Currently, Shiraz medical tourism faces many threats and challenges. Therefore, identifying solutions to reduce these challenges is more crucial than ever. The purpose of this study is to identify the Shiraz medical tourism business cluster as a solution for the development of this industry. To this end, interviews were conducted with seven experts in the field of medical tourism, who were selected using purposive sampling. The business cluster of Shiraz medical tourism is identified by analyzing the contents of the interviews and benchmarking medical tourism business clusters in other countries. The results of this study can help to inform the various stakeholders of the Shiraz medical tourism industry.

Keywords:

Business Cluster , Medical Tourism , Shiraz.