ناشر تخصصی کنفرانس های ایران

لطفا کمی صبر نمایید

Publisher of Iranian Journals and Conference Proceedings

Please waite ..
Publisher of Iranian Journals and Conference Proceedings
Login |Register |Help |عضویت کتابخانه ها
Paper
Title

Why customers follow a brand page in social media; investigating user gratification, social identity, and social capital theories

Year: 1400
COI: CSIEM02_429
Language: EnglishView: 92
This Paper With 13 Page And PDF Format Ready To Download

Buy and Download

با استفاده از پرداخت اینترنتی بسیار سریع و ساده می توانید اصل این Paper را که دارای 13 صفحه است به صورت فایل PDF در اختیار داشته باشید.
آدرس ایمیل خود را در کادر زیر وارد نمایید:

Authors

Mohamadreza Barfidokht - Department of Social Sciences, Imam Khomeyni International University (IKIU), Qazvin, Iran
Mohsen Alvandi - Faculty of Industrial Management, Department of Social Sciences, Imam Khomeini International University (IKIU), Qazvin, Iran
Mahyar Shahpouri Arani - Department of Social Sciences, Imam Khomeyni International University (IKIU), Qazvin, Iran

Abstract:

The purpose of this article is to find the most important reasons for customers to join a brand page on social network sites (SNS). We aim to understand what customers expect from a brand page on social networks. Although there have been many studies about social networks thus for, there is still little understanding of how a brand page should be managed. Therefore, this research clarifies how the proper management of a brand page in social networks can make more customers' satisfaction with that page. By studying earlier research, three theories were identified to be involved, and eleven factors were identified as the main reasons for joining customers to a brand page. This study showed that some of these factors significantly impact the promotion of customers to join the brand page, while others have no significant effect. Another contribution of this research is identifying loyal customers by investigating their reasons to interact with the brand page. Thus, brands will be able to recognize their loyal customers. Given that this research was carried out in one of the eastern countries of the world (Iran), this study also explores the possible differences between the eastern and western communities by comparing this research result with previous research results.

Keywords:

Paper COI Code

This Paper COI Code is CSIEM02_429. Also You can use the following address to link to this article. This link is permanent and is used as an article registration confirmation in the Civilica reference:

https://civilica.com/doc/1244692/

How to Cite to This Paper:

If you want to refer to this Paper in your research work, you can simply use the following phrase in the resources section:
Barfidokht, Mohamadreza and Alvandi, Mohsen and Shahpouri Arani, Mahyar,1400,Why customers follow a brand page in social media; investigating user gratification, social identity, and social capital theories,2nd International Conference on Challenges and New Solutions in Industrial Engineering and Management and Accounting,Damghan,https://civilica.com/doc/1244692

Research Info Management

Certificate | Report | من نویسنده این مقاله هستم

اطلاعات استنادی این Paper را به نرم افزارهای مدیریت اطلاعات علمی و استنادی ارسال نمایید و در تحقیقات خود از آن استفاده نمایید.

New Papers

Share this page

More information about COI

COI stands for "CIVILICA Object Identifier". COI is the unique code assigned to articles of Iranian conferences and journals when indexing on the CIVILICA citation database.

The COI is the national code of documents indexed in CIVILICA and is a unique and permanent code. it can always be cited and tracked and assumed as registration confirmation ID.

Support