CIVILICA We Respect the Science
(ناشر تخصصی کنفرانسهای کشور / شماره مجوز انتشارات از وزارت فرهنگ و ارشاد اسلامی: ۸۹۷۱)

Studying the Role of Marketing Intensity on the Relation of Financial Leverage and Firm Function

عنوان مقاله: Studying the Role of Marketing Intensity on the Relation of Financial Leverage and Firm Function
شناسه ملی مقاله: JR_AMFA-3-3_003
منتشر شده در در سال 1397
مشخصات نویسندگان مقاله:

Khosro Dalvand - Department of Management, Malayer Branch, Islamic Azad University, Malayer, Iran
Mahtab Tabatabaie - Young Researchers and Elite Club, Boroujerd Branch, Islamic Azad University, Boroujerd

خلاصه مقاله:
Choosing the financial supply is one of the most important decisions for providing optimal structure that can be effective for firm value and stocks market of companies. Therefore, marketing as one of the abilities of the firm can be effective on firm function. The purpose of this research is studying the role of marketing intensity on the relation of financial leverage and firm function in Companies listed on the Tehran Stock Exchange. This study is performed between ۲۰۱۲ and ۲۰۱۶ and ۱۰۳ firms are studied in this research. The independent variables in this research are financial leverage and marketing intensity. The dependent variable is firm evaluation that Tobin's Q is used for evaluating this variable. For evaluating the research variables, Eviews ۹ software is applied. The research findings illustrate there is not a U relation between financial leverage and firm function and marketing intensity is not a moderator between these two variables.

کلمات کلیدی:
Marketing Intensity, Financial Leverage, Firm Function, Stock

صفحه اختصاصی مقاله و دریافت فایل کامل: https://civilica.com/doc/1278735/