main reasons for the los t connection between audiences and sacred sites is the lack of sense of place. Creating a sense
of place is the job of architects who utilize several factors to this end. The objective of the present s tudy is to show that
in designing, an architect considers a set of the personal unconscious mind and collective unconscious mind to achieve
the optimum design based on the needs and a sense of place. Hypotheses were formed based on this. The mos t complete
among them was that the mos t solid and adequate unders tanding of place is composed in a space that encompasses
a combination of the two groups of semantic and physical archetypes. A variety of phenomenological, environment
psychology, and analytical approaches helped the s tudy to realize its objective. A combination of field and library
s tudies provided qualitative and quantitative data to the researcher that were analyzed using the Delphi technique. The
data obtained by a ques tionnaire were analyzed using analytical hierarchy process ۱ (AHP). The findings showed that
inducing a sense of place in the Iranian mosque depended on semantic archetypes, and creating, s trengthening, and
ensuring the survival of these archetypes turned on more robus t use of physical archetypes.