The Use of Social Media Application as a Factor Influencing the Students' Decisions-Making to Enrol at Private Higher Education Institutions using Smart PLS
Publish Year: 1400
نوع سند: مقاله ژورنالی
زبان: English
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شناسه ملی سند علمی:
JR_JITM-13-3_014
تاریخ نمایه سازی: 25 بهمن 1400
Abstract:
This study assessed the use of social media application significantly influence the students' decision-making to enrol at private higher education institutions (HEIs) within the Malaysian context. The underpinning theory applied in this study was the Theory of Reasoned Action (TRA). A quantitative method, stratified sampling technique and systematic sampling technique applied in this study to test the proposed hypotheses based on a sample of ۵۰۰ first-year students in their first academic semester at ۲۳ selected private HEIs in Kuala Lumpur and Selangor. Data analysis was carried out using smartPLS software. The analysis outcome of the focal study had expounded a significant positive relationship between the use of social media application and students' decision-making as a direct relationship. Thus, analysis of the structural model had further verified that hypotheses h۱ of the focal study were accepted. The result shows a significant positive relationship between social media application and students' decision-making indicated by a path coefficient of ۰.۶۳۰, t-value of ۲۴.۱۰۳, and p-value of ۰.۰۰۰.
Keywords:
Students' Decision Making , Social Media Application , Undergraduate , Private Higher Education Institution
Authors
Mohd Ali
Lecturer, Department of Management Studies, UCSI University, Kuala Lumpur, Malaysia.
Shamsudin
Associate Professor, University Kuala Lumpur, (UniKL) Business School, Malaysia.
Mohd Ali
Lecturer, School of Hospitality and Creative Arts, Management and Science University, Shah Alam, Selangor, Malaysia.
Ishak
Senior Lecturer, Faculty of Business and Management, University Teknologi MARA, Puncak Alam, Selangor, Malaysia.
Aisyah Esa
Lecturer, University Kuala Lumpur (UniKL) Business School, Malaysia.
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