K. Shlyk - Department of Marketing and Public Administration, Industrial University of Tyumen, Tyumen, Russian Federation
L. Belonozhko - Department of Marketing and Public Administration, Industrial University of Tyumen, Tyumen, Russian Federation
A. Gyurdzhinyan - Department of Marketing and Public Administration, Industrial University of Tyumen, Tyumen, Russian Federation

Aims: Social health is a person's internal state that determines his ability to communicate with society. The purpose of the study was to find a link between the population's health status and the social development of the Arctic regions in the Russian Federation. Ideas & Methods: The content of the term social health may change depending on the disciplinary field. There are two main methods to define it; in a broader sense as an analog of social moods, and in a narrower sense, as the emergence of subjective wellbeing. Findings: Socio-demographic characteristics of the social health of the Russian population showed a negative trend in the growth of crime and drug addiction in the country. Conclusion: Special attention should be paid to the importance of individual human behavior in determining social health. Each person has unique health factors, depending on age, gender, social status, and financial situation. Lifestyle plays an important role in a healthy lifestyle.

Community Health Services, Occupational Health Services, Health Policy, Social Welfare, Public Opinion