احمد روستا
سید ابوالفضل ابوالفضلی
حسن قربانی

The purpose of this research is to find the reasons of users avoidance from Internet advertisements. In this research it has been reviewed about the ideas of ۱۰۰ people sample of Internet users via Tehran city by using a ۱۹ items questionnaire. The result of research has shown that no reliance on internet advertisements has mediation effect on the relation between perceived obstacles of purpose and behavioral avoidance changes Lp

Avoidance mediation effect, Internet advertisements, Reliance