پیام حنفی زاده
شبنم دادبین
مسعود براتی

The aim of the present study is to conduct a survey of the implementation of enterprise resource planning and customer relationship management systems in Iranian manufacturing and service companies. The focus of this survey is on some aspects of implementation of these systems including motivations, obstacles and problems, results obtained from implementation of these systems, criteria for selecting these systems, criteria for selecting suppliers of these systems, and key success factors in implementation of these systems.

Criteria, Customer Relationship Management System, Enterprise Resource Planning System, implementation, Implementation Motive, Implementation Problems and Obstacles, System Provider