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The Role of Social Media Marketing Activity and Customer Behavior

Year: 1400
COI: NCMMS02_009
Language: EnglishView: 70
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This study Reviewed the impact of social media platforms and brand awareness in relation to the consumer Behavior and buying behavior patterns effected by social media. Social media has been playing an important role in marketing strategy. As a part of social media, social networking sites can be utilized by enterprises to create direct communication and good relationships with their customers. This research considered social media marketing activity and Customer Experience to measure the customer’s relationship quality, which can impact consumer behavioral, which are purchase intention, loyalty and participation. The study focuses the benefits of using social media platforms and brand awareness strategies that can be utilized through the online social media systems and gives a contemporary research gap, in how frequent businesses are engaging with social media.


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This Paper COI Code is NCMMS02_009. Also You can use the following address to link to this article. This link is permanent and is used as an article registration confirmation in the Civilica reference:

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Babaei, Kian and Mokhtarnezhad Aghdash, Vahid,1400,The Role of Social Media Marketing Activity and Customer Behavior,Second National Conference on Tourism Management and Industry,Tehran,

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COI stands for "CIVILICA Object Identifier". COI is the unique code assigned to articles of Iranian conferences and journals when indexing on the CIVILICA citation database.

The COI is the national code of documents indexed in CIVILICA and is a unique and permanent code. it can always be cited and tracked and assumed as registration confirmation ID.