Arthur Asa Berger - Professor Emeritus, Broadcast and Electronic Communication Arts, San Francisco State University, United States

This analysis identifies the problem of the media saturation of people’s lives as a reason for developing programs teaching media literacy. It argues that the basic or foundational disciplines found in cultural studies, such as applied semiotics, psychoanalytic theory, sociological theory, and Marxist analysis, are the proper way to teach media criticism and media literacy (See Berger, A.A., Media Analysis Techniques, ۶th edition, ۲۰۱۹). The methods by themselves are not adequate, which means that teaching media literacy also involves providing exercises and learning games that show students how to apply the theories they learn to their analyses of media texts (See Berger, A.A., Games and Activities for Media, Communication, and Cultural Studies Students,۲۰۰۴). Finally, it is suggested that media literacy should be taught at all educational levels. 

cultural studies, digital, literacy, Media, visual