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Digital Sustainability Model A New Approach in Business Model Innovation

Year: 1400
COI: ICMET12_019
Language: EnglishView: 93
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Mohammad Kargar Shouraki - Pasargad Arian Information and Communication Technology Infrastructure Company (Fanap Infrastructure)


Objective: Although one of the most significant business challenges is in the field of financial and economic issues,the businesses during the last few years have faced two other new challenges including the requirements of sustainability, as well as the proper and timely use of digital transformation tools. For this reason, businesses shouldemphasize the challenges of social, environmental, and digital transformation aspects in addition to sustainable economic profitability challenges to consider these issues as the main challenges of their business model. However, businesses need new dynamic capabilities with the changes posed by new challenges. Such inner capabilities focuson digital sustainability and evolution. With the onset of the COVID-۱۹ disease, the need for attention and acceleration of the creation and development of such capabilities in businesses became completely apparent. Method: The research method was of mixed type based on six research methods of Meta-Synthesis, Thematic Analysis, Interpretive-Structural Model, Cognitive Rating Cluster Map, DEMATEL, and Analytic Network Process. Results: The model proposed in this study included three approaches, three aspects, seven dimensions, and ۱۹ components. Based on quantitative modeling, its seven main dimensions were considered in three aspects as "digital/sustainable direction", digital/sustainable execution”, and “digital/sustainable results”. Conclusion: Three dynamic digital /sustainable capabilities such as sensing opportunities and threats, seizing opportunities, transforming, as well as new dimensions called "digital scouting", "sustainable computing" and "sustainable engagement were presented in the digital sustainability model.


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Kargar Shouraki, Mohammad,1400,Digital Sustainability Model A New Approach in Business Model Innovation,12th International Conference on Management, Economics and Development,

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